Value Optimization: Strategic Pricing & Revenue Growth

By the end of this course, participants will be able to:
- Understand the principles and business case for pricing by customer value.
- Identify customer segments and map their perceived value drivers.
- Apply methods to measure willingness to pay and economic value to the customer.
- Build value propositions that justify premium pricing and higher margins.
- Design and test pricing experiments, including A/B tests and pilots.
- Create go-to-market price structures and packaging for services and products.
- Align sales incentives, discounting, and change management with a value-based approach.
- Interpret pricing metrics to monitor revenue, adoption, margin, and churn impacts.
- Present pricing decisions with a clear, data-backed business rationale to senior stakeholders.