The AI Marketer: Masterclass in Automation & Intelligent Strategy

The AI Marketer: Masterclass in Automation & Intelligent Strategy

Location

MST 1001

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Sales & Business Development

Technical Focus Area:

Technical & Industry-Specific B2B Selling

About the Course

This course provides a comprehensive overview of how artificial intelligence is transforming digital marketing strategies across industries. Participants explore the fundamentals of AI and machine learning in a marketing context, examining how these technologies power personalization, predictive analytics, automated campaigns, and intelligent content creation. The program introduces key AI concepts in accessible terms and connects them directly to real-world marketing use cases.

Learners discover a wide range of AI tools for data analysis, targeting, SEO, and campaign optimization. Through case studies of global brands and hands-on frameworks, the course demonstrates how AI improves customer segmentation, enhances user experience, and increases marketing ROI. Participants gain insight into how AI-driven dashboards, recommendation engines, and chatbots can streamline marketing workflows and elevate the customer journey.

The course also addresses strategic and ethical dimensions of AI adoption. It covers topics such as data privacy, bias, governance, and the evolving role of marketers in AI-enabled organizations. By the end of the program, attendees will be able to design AI-driven digital marketing strategies that align with business objectives, anticipate market trends, and support sustainable digital transformation.

Learning Milestones

By the end of this course, participants will be able to:
- Analyze the impact of AI on digital marketing transformation and customer journeys.
- Identify and select AI marketing tools and techniques that support business growth.
- Develop AI-driven content marketing strategies to enhance engagement and brand visibility.
- Design and implement data-driven AI marketing automation workflows.
- Use predictive analytics and machine learning to improve targeting and personalization.
- Evaluate AI-driven campaign performance across multiple digital channels using analytics.
- Integrate AI into SEO, digital advertising, and broader marketing data analysis processes.
- Align AI-based digital marketing strategies with organizational goals and transformation initiatives.
- Apply ethical and governance principles when implementing AI in marketing environments.

Professional Audience

- Marketing and digital marketing managers responsible for campaign strategy and performance.
- Data analysts, marketing analytics specialists, and marketing technologists.
- E-commerce managers, online store owners, and entrepreneurs focused on digital growth.
- Content strategists, copywriters, and social media professionals seeking to leverage AI.
- Business development, product, and customer experience professionals involved in digital transformation.

Modular Syllabus

AI Fundamentals and the Transformation of Digital Marketing

- Definitions and core concepts of AI, machine learning, and artificial intelligence marketing
- Overview of digital marketing transformation and AI’s role in that evolution
- How AI reshapes major digital marketing channels and customer journeys
- AI applications in content creation, personalization, and customer insight
- Case examples of AI-driven marketing in global brands
- Ethical and governance considerations when adopting AI in marketing
- Emerging trends in AI strategies for digital marketing success
- Workshop: Mapping current digital marketing activities to potential AI-enabled opportunities

AI Tools for Data Analysis, Insight, and Measurement

- Survey of AI marketing tools for big data analysis and decision support
- Applying predictive analytics to forecast consumer behavior and demand
- Using machine learning for segmentation, targeting, and propensity modeling
- Leveraging NLP for sentiment analysis, topic discovery, and social listening
- Building AI-enhanced dashboards to evaluate campaign performance
- Integrating AI with digital analytics platforms (e.g., Google Analytics)
- AI-supported SEO optimization, keyword intelligence, and content gaps
- Exercise: Designing a simple AI-driven analytics framework for a digital campaign

AI Marketing Automation and Customer Journey Orchestration

- Principles of AI marketing automation and efficiency improvement
- Building and deploying AI-powered chatbots for customer support and lead capture
- Personalizing content and offers using AI insights and recommendation engines
- Automating email marketing workflows and retargeting with AI triggers
- Optimizing real-time content and offers with algorithmic decisioning
- Selecting optimal channels, timing, and frequency using AI-driven analysis
- Measuring automated campaign effectiveness with intelligent KPIs
- Case study: Reviewing a global brand’s AI-driven marketing automation implementation

Designing AI-Driven Digital Marketing Strategies

- Conducting AI-powered market and audience analysis for strategic planning
- Developing AI-informed buyer personas and data-driven customer journeys
- Using AI for SEO, paid search, and digital advertising optimization
- Customizing campaigns and experiences across channels using AI tools
- Improving ROI with AI-based recommendations and bid/creative optimization
- Aligning AI marketing initiatives with digital transformation roadmaps
- Building a strategic roadmap for AI adoption in marketing teams
- Group activity: Drafting an AI-driven digital marketing strategy for a selected organization

Future of AI in Marketing: Challenges, Opportunities, and Capstone

- Addressing ethical, privacy, and regulatory challenges in AI marketing
- The impact of AI on marketing roles, skills, and organizational structures
- Balancing automation with human creativity, judgment, and oversight
- Exploring emerging AI technologies and autonomous marketing systems
- Using predictive modeling to anticipate future market and customer trends
- Ensuring sustainable and responsible digital marketing transformation with AI
- Capstone project: Designing and presenting an AI-enabled digital marketing campaign, including tools, data flows, KPIs, and risk/ethics considerations

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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