Tactical Synergy: Strategic Marketing Planning & Execution

Tactical Synergy: Strategic Marketing Planning & Execution

Location

MST 1026

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Pricing & Revenue Management

Technical Focus Area:

Value-Based Pricing & Revenue Management

About the Course

This course provides a comprehensive roadmap for building integrated marketing strategies that connect online and offline channels into one cohesive plan. Participants learn how to align SEO, content, email, social media, and paid digital campaigns with print, TV, radio, events, and sponsorships to deliver a consistent brand experience. Emphasis is placed on linking marketing activities to clear business objectives and measurable performance indicators.

Throughout the program, learners explore customer journey mapping, audience segmentation, and media planning, supported by practical tools and templates. They will work with analytics platforms, KPIs, and attribution models to evaluate campaign effectiveness and guide optimization decisions. The course also addresses how to lead cross-functional teams, coordinate with sales and PR, and adapt strategies to evolving consumer behavior and technology trends.

By the end of the training, participants will be able to design, implement, and refine integrated marketing strategies that maximize ROI and strengthen brand equity. The program is ideal for professionals aiming to step into or excel in strategic marketing leadership roles and drive high-impact, multi-channel campaigns.

Learning Milestones

By the end of this course, participants will be able to:
- Analyze internal and external marketing environments to identify opportunities for integrated strategies.
- Design unified, audience-centric campaigns across digital and traditional channels.
- Develop content marketing strategies aligned with the customer journey and brand positioning.
- Build and manage media plans that integrate SEO, email, social media, and offline advertising formats.
- Interpret customer and campaign data to refine targeting, messaging, and channel mix.
- Define and track KPIs to measure and optimize cross-channel performance and marketing ROI.
- Coordinate cross-functional teams to deliver consistent brand voice, visuals, and value propositions.
- Implement go-to-market plans that connect marketing strategy with sales and broader business objectives.
- Lead continuous improvement of integrated marketing processes using testing, analytics, and innovation.

Professional Audience

- Marketing and brand managers responsible for planning and executing multi-channel campaigns.
- Digital marketers, social media specialists, and content marketers seeking to unify online efforts.
- Advertising, public relations, and corporate communications professionals.
- E-commerce, product, and go-to-market strategists focused on conversion and market growth.
- Entrepreneurs, marketing consultants, and business development professionals aiming to leverage integrated marketing.

Modular Syllabus

Foundations of Integrated Marketing Strategy

- Defining integrated marketing and its strategic importance
- Cross-channel, multi-channel, and omnichannel approaches
- Aligning digital platforms with traditional media channels
- Elements of a strong, insight-driven marketing strategy
- Mapping customer journeys and aligning key touchpoints
- Brand storytelling and message consistency across platforms
- Integrated marketing strategies for e-commerce and digital-first brands
- Workshop: Mapping your current brand’s channel ecosystem and gaps

Building the Integrated Marketing Plan

- Setting SMART goals aligned with business and campaign objectives
- Conducting SWOT and competitor analysis to inform strategy
- Developing audience personas and segmentation for targeted messaging
- Selecting the optimal channel mix for message distribution
- Creating an integrated marketing calendar and editorial content plan
- Budget allocation based on channel performance and forecasts
- Defining KPIs and measurement frameworks for ongoing monitoring
- Exercise: Drafting a first-cut integrated marketing plan for a chosen brand

Digital Marketing as the Core Engine

- Applying SEO to improve campaign visibility and qualified traffic
- Designing content marketing strategies to support omnichannel outreach
- Planning email marketing workflows aligned with customer behavior
- Optimizing social media marketing strategies across major platforms
- Analyzing performance data from paid and organic digital campaigns
- Integrating influencer and user-generated content into campaign narratives
- Using automation tools for segmentation, personalization, and delivery
- Case study: Deconstructing a successful integrated digital campaign

Integrating Traditional Media & Experiential Channels

- The evolving role of print, TV, and radio in modern integrated campaigns
- Designing direct mail that reinforces digital messaging and journeys
- Crafting consistent storytelling across billboards, print, and out-of-home
- Planning co-branded events and experiential marketing activities
- Combining sponsorship strategies with digital amplification
- Using audience and market data to choose traditional media placements
- Bridging event marketing with digital follow-up and remarketing tactics
- Group activity: Designing a cross-media campaign blending offline and online touchpoints

Measuring, Optimizing, and Scaling Integrated Campaigns

- Using analytics platforms (e.g., Google Analytics, marketing automation) for visibility
- Applying cross-channel attribution models to understand true ROI
- Conducting A/B tests on subject lines, creatives, and calls-to-action
- Interpreting bounce rates, engagement, and conversion trends
- Refining email, content, and social strategies based on KPI insights
- Tracking key social media metrics and linking them to campaign goals
- Building dashboards and reporting formats for executive-level insights
- Capstone: Presenting an integrated strategy proposal supported by data and optimization plans

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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