Scaling Mastery: Strategic Product Growth & Market Expansion

Scaling Mastery: Strategic Product Growth & Market Expansion

Location

MST 1025

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Marketing & Communications

Technical Focus Area:

Integrated Marketing Communications & Media Strategy

About the Course

In a crowded and fast-moving market, simply launching a good product is not enough—systematic growth is essential. This course focuses on the “how” of driving product growth: understanding market dynamics, identifying growth levers, and building a cohesive product growth plan. Participants begin by assessing their markets and segments, identifying gaps and opportunities, and defining clear, measurable growth objectives.

From there, the course dives into practical growth frameworks. Attendees will learn how to build product roadmaps that prioritize impact, apply agile methods to accelerate learning, and harness analytics to guide their decisions. They will design experiments (such as A/B tests and onboarding optimizations), integrate feedback loops, and use growth tools to better understand user behavior and improve conversion and retention.

Growth is a cross-functional effort, so the program also covers growth marketing, acquisition tactics, and customer success strategies. Participants will explore acquisition, activation, engagement, and retention across the entire customer lifecycle. By combining theory with real-world case studies and exercises, the course equips participants to act as effective product growth leads who can align teams, interpret data, and continuously push their products to new levels of performance.

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Learning Milestones

By the end of this course, participants will be able to:
- Develop and implement effective product growth strategies tailored to their product and market context.
- Use product growth analytics and KPIs for data-driven decision-making and optimization.
- Create customer-centric growth plans that improve user experience, adoption, and retention.
- Apply advanced techniques for market segmentation and targeting to drive product adoption.
- Design and run structured experiments (e.g., A/B tests) to validate hypotheses and scale what works.
- Promote cross-functional collaboration between product, marketing, engineering, and customer success.
- Integrate growth marketing tactics across content, inbound, and performance channels.
- Build retention and customer success programs that reduce churn and increase lifetime value.

Professional Audience

- Product Managers responsible for growth and performance
- Marketing Professionals working closely with product and growth initiatives
- Business Development Executives seeking to scale product revenue
- Entrepreneurs and founders driving product-led growth
- Growth Hackers and Growth Product Managers
- Innovation Managers who own new product or feature launches

Modular Syllabus

Market Analysis and Growth Opportunity Identification

- Understanding market dynamics and the product growth landscape
- Analyzing trends, competition, and customer needs for growth insights
- Identifying growth opportunities using SWOT and gap analysis
- Customer segmentation: demographic, psychographic, and behavioral lenses
- Mapping target segments to growth levers (acquisition, activation, retention, monetization)
- Defining growth hypotheses based on market and customer insights
- Activity/workshop: Build a growth opportunity map for your product

Product Growth Strategy and Roadmap Development

- Crafting a clear product growth vision aligned with business objectives
- Defining growth goals, metrics, and targets (e.g., acquisition, activation, retention, revenue)
- Building a product growth roadmap: prioritizing features, experiments, and initiatives
- Using prioritization frameworks (RICE, ICE, impact vs. effort) for growth initiatives
- Applying agile methodologies to accelerate learning and delivery
- Coordinating growth roadmap with core product roadmap and release plans
- Exercise: Draft a growth-focused roadmap and backlog for the next 3–6 months

Data-Driven Growth Strategies and Experimentation

- Identifying key performance indicators (KPIs) for product growth (e.g., DAU/MAU, activation rate, churn, LTV)
- Setting up analytics for growth: tools, events, funnels, and dashboards
- A/B testing and experimentation: formulating hypotheses and success criteria
- Designing and running growth experiments across the funnel (onboarding, pricing, features, messaging)
- Building customer feedback loops and integrating insights into product decisions
- Using cohort analysis and segmentation to understand user behavior over time
- Workshop: Design a growth experiment and define how to measure its impact

Growth Marketing and Customer Acquisition

- Fundamentals of growth marketing and its relationship to product growth
- Growth hacking techniques for rapid testing and market entry
- Content and inbound marketing for product discovery and engagement
- Performance marketing: using digital advertising, SEO, and paid channels for acquisition
- Selecting and optimizing channels based on product, audience, and economics
- Aligning marketing messages with product value and lifecycle stage
- Case studies: successful product growth campaigns and what made them work
- Group activity: Develop a mini acquisition and growth marketing plan for a target segment

Retention, Customer Success, and Sustainable Growth

- The importance of retention and engagement as growth multipliers
- Enhancing user engagement through features, UX, and lifecycle communication
- Designing customer journeys and success frameworks to drive long-term satisfaction and loyalty
- Churn analysis: identifying patterns and root causes of customer drop-off
- Strategies for churn mitigation: win-back campaigns, product improvements, support initiatives
- Building cross-functional rhythms (growth meetings, reviews, retrospectives) for continuous improvement
- Scaling product growth practices across teams and product lines
- Capstone: Present a Driving Product Growth Action Plan for your product or organization

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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