Product Governance: Leading & Driving Lifecycle Excellence

Product Governance: Leading & Driving Lifecycle Excellence

Location

MST 1005

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Marketing & Communications

Technical Focus Area:

Content Writing & SEO Optimization

About the Course

As organizations increasingly adopt product-led growth models, the expectations on product leaders have expanded beyond feature delivery. This course provides a structured approach to leading product management at scale: defining product vision and strategy, aligning roadmaps with business objectives, and balancing short-term delivery with long-term differentiation. Participants will learn how to conduct meaningful market and competitive analysis, translate strategy into actionable roadmaps, and manage trade-offs across portfolios.

The program places strong emphasis on leadership and collaboration. Participants explore how to build and develop high-performing product teams, adapt leadership styles to different individuals and situations, and create an environment where product managers can thrive. They will practice stakeholder management and learn techniques for working effectively with engineering, design, marketing, sales, and operations to ensure execution matches strategic intent.

Data and innovation are core themes throughout. Attendees will refine their use of analytics, customer insights, and experimentation to make better decisions and reduce risk. They will also explore frameworks such as Design Thinking and Lean Startup to drive continuous improvement and product innovation. By the end of the course, participants will leave with concrete tools, templates, and an action plan for leading product organizations more effectively.

Learning Milestones

By the end of this course, participants will be able to:
- Develop and implement product strategies that align with overall business goals.
- Define and lead product management roles and responsibilities to inspire high-performing teams.
- Build and manage strategic product roadmaps that balance short-term wins with long-term vision.
- Drive cross-functional collaboration with engineering, design, marketing, sales, and support.
- Utilize product management tools and data for informed, evidence-based decisions.
- Foster a culture of customer-centric innovation and continuous improvement.
- Apply structured frameworks (e.g., Design Thinking, Lean Startup) to guide product discovery and delivery.
- Lead stakeholder communication and navigate complex organizational dynamics.
- Scale product management practices and innovation across teams and portfolios.

Professional Audience

- Senior Product Managers ready to move into broader leadership roles
- Aspiring Product Leaders preparing to lead teams or product lines
- Heads of Product and Directors of Product Management
- Innovation Managers and leaders of product innovation initiatives
- Entrepreneurs and business owners who lead product strategy and delivery

Modular Syllabus

Strategic Product Leadership and Vision

- Understanding the shift from product manager to product leader
- Crafting product vision and mission aligned with company strategy
- Connecting product outcomes to business objectives and KPIs
- Strategic roadmapping: from vision to themes, initiatives, and releases
- Conducting market and competitive analysis to inform product direction
- Identifying and prioritizing opportunities in crowded or emerging markets
- Balancing short-term delivery pressures with long-term strategic bets
- Activity/workshop: Draft or refine a strategic product vision and high-level roadmap

Leading and Developing High-Performing Product Teams

- Defining product management roles and responsibilities at different levels (PM, Sr PM, Group PM)
- Building effective teams: recruitment, onboarding, development, and retention of top talent
- Leadership styles and practices: adapting to individuals, situations, and team maturity
- Fostering healthy team dynamics and psychological safety
- Collaboration practices within product teams (PM, UX, Engineering)
- Performance management: setting clear goals, OKRs, and expectations
- Coaching, feedback, and career development for product managers
- Group activity: Create a development plan and operating model for your product team

Cross-Functional Collaboration and Stakeholder Management

- Working effectively with engineering, design, marketing, sales, and support
- Clarifying shared goals and roles across the product trio (PM, Design, Engineering)
- Stakeholder mapping: identifying key stakeholders and their needs
- Building strong relationships and trust with executives and functional leaders
- Communication strategies: crafting clear, persuasive narratives and updates
- Managing conflicts and trade-offs between departments and priorities
- Navigating organizational dynamics: influence without authority and managing up
- Exercise: Prepare and present a stakeholder communication plan for a strategic product initiative

Data-Driven Product Decision-Making

- Identifying key product performance metrics and North Star indicators
- Using analytics tools and dashboards to monitor product health and impact
- Combining quantitative data with qualitative insights (interviews, surveys, support tickets)
- Structuring customer feedback loops for continuous improvement
- Hypothesis-driven development: forming and validating hypotheses with experiments
- Implementing A/B tests and experimentation techniques in product work
- Decision-making frameworks (e.g., RICE, ICE, cost of delay, opportunity scoring)
- Workshop: Use data and a decision framework to prioritize a set of product initiatives

Driving Innovation and Continuous Improvement at Scale

- Innovation frameworks: Design Thinking, Lean Startup, dual-track Agile
- Structuring discovery and delivery: balancing exploration and execution
- Cultivating a culture of innovation: psychological safety, experimentation, and learning
- Continuous improvement processes: retrospectives, post-mortems, and feedback culture
- Scaling successful innovations across products, teams, and regions
- Designing product operations practices to support consistent execution (rituals, templates, tools)
- Building a roadmap for evolving your product organization and leadership approach
- Capstone: Create and present a Leading Product Management Action Plan for your team or organization

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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