Portfolio Intelligence: Strategic Product Mgmt. & Marketing

Portfolio Intelligence: Strategic Product Mgmt. & Marketing

Location

MST 1028

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Marketing & Communications

Technical Focus Area:

Strategic Marketing Planning & Competitive Positioning

About the Course

In a dynamic and competitive market, organizations need more than great ideas—they need disciplined product management and strategic product marketing to turn those ideas into successful, scalable products. This course provides a deep dive into both disciplines, clarifying roles and responsibilities and showing how Product Management and Product Marketing collaborate across the product lifecycle. Participants will explore methods for understanding customers, assessing markets, defining product strategy, and building roadmaps that align with business goals.

The program also focuses strongly on execution. Participants will learn how to shape value propositions, positioning, and messaging; design go-to-market strategies; support sales with effective enablement; and use performance metrics to improve product outcomes over time. Agile and Lean concepts are integrated throughout to help teams iterate quickly and respond to feedback. Finally, the course emphasizes innovation, problem-solving, and customer engagement, ensuring that products not only launch successfully but continue to deliver value, retention, and growth.

By the end of the week, attendees will have a practical toolkit for managing and marketing products—from discovery and strategy through launch and optimization—along with a clearer understanding of how PM and PMM work together to drive sustainable business success.

Learning Milestones

By the end of this course, participants will be able to:
- Understand the core principles, roles, and responsibilities of Product Management and Product Marketing.
- Conduct market research and competitive analysis to identify opportunities and customer needs.
- Create and manage a product roadmap that aligns with product vision and business strategy.
- Develop clear, differentiated value propositions and product positioning.
- Design effective go-to-market strategies and launch plans for new or enhanced products.
- Generate and nurture demand using integrated marketing and PMM tactics.
- Collaborate more effectively with cross-functional teams, including sales, marketing, UX, and engineering.
- Measure product performance using KPIs and analytics to drive continuous improvement and data-driven decisions.
- Apply Agile and Lean practices, innovation techniques, and customer feedback to optimize product success and retention.

Professional Audience

- Aspiring and current Product Managers and Product Owners
- Product Marketing Managers and marketing professionals working with product teams
- Sales, account management, and customer success professionals supporting product growth
- Business analysts, project managers, and UX/UI designers involved in product initiatives
- Entrepreneurs, startup founders, and business strategists responsible for product-led growth

Modular Syllabus

Foundations of Product Management and Product Marketing

- Defining Product Management and Product Marketing (PM vs. PMM)
- Roles and responsibilities of Product Managers and Product Marketers
- The importance of PM–PMM collaboration across the product lifecycle
- Overview of the product lifecycle and its key stages (concept, launch, growth, maturity, decline)
- Core skills required for success in PM and PMM
- Fundamentals of market research: qualitative and quantitative methods
- Competitive analysis basics: mapping players, differentiators, and whitespace
- Activity/workshop: Build a simple market overview and customer persona for a chosen product

Market Insight, Product Lifecycle, and Strategic Roadmapping

- Deep dive into market research methodologies (surveys, interviews, observation, secondary research)
- Analyzing customer needs, pain points, and market trends
- Developing customer personas and user segments for product decisions and messaging
- Product lifecycle management: managing products from concept to end-of-life
- Product planning and forecasting across lifecycle stages
- Strategies for product growth, maturity, and managing decline/phase-out
- Strategic planning: defining product vision, mission, and success criteria
- Exercise: Draft a product vision and high-level roadmap aligned with business goals

Value Proposition, Positioning, and Go-to-Market Strategy

- Defining and developing a compelling value proposition (problem, solution, benefits, proof)
- Techniques for effective product positioning vs. competitors and alternatives
- Importance of differentiation and tailoring positioning for different segments
- Crafting clear, consistent product messaging for web, sales, and campaigns
- Building a comprehensive go-to-market (GTM) strategy: target markets, channels, and tactics
- Planning product launches and promotional activities with cross-functional teams
- Coordinating with sales, distribution, and customer success for GTM execution
- Group activity: Create a value proposition and mini GTM plan for a new or existing product

Demand Generation, Sales Enablement, and Performance Metrics

- Demand generation fundamentals and the role of PMM in generating pipeline
- Developing strategies for lead generation and lead nurturing (content, events, digital campaigns)
- Using digital marketing tools and techniques to support product growth
- Sales enablement: role within PMM and product organizations
- Creating sales training, playbooks, battlecards, and demo/presentation content
- Collaborating with sales teams to improve win rates and deal velocity
- Identifying key performance metrics and KPIs for PM and PMM (adoption, churn, LTV, conversion, etc.)
- Exercise: Outline a basic dashboard of product and marketing KPIs and discuss how to act on the data

Agile Product Development, Innovation, and Customer Retention

- Agile and Lean principles in product development (scrum, backlogs, sprints, MVPs)
- Managing product backlogs, prioritization, and trade-offs with stakeholders
- Retrospectives and continuous improvement for product and PMM teams
- Fostering a culture of innovation and creative problem-solving
- Using design thinking and structured ideation techniques for new product ideas
- Customer engagement and retention strategies (customer success, onboarding, loyalty programs)
- Using customer feedback, NPS, and satisfaction metrics to guide product improvements
- Capstone: Build a mini product strategy summary—vision, key features, positioning, GTM, and metrics—for your product or a case study

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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