Market Intelligence: Advanced Strategies for Business Growth

Market Intelligence: Advanced Strategies for Business Growth

Location

MST 1004

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Tourism & Hospitality

Technical Focus Area:

Tourism Wayfinding Design & Visitor Navigation Systems

About the Course

In a world of rapid disruption and intense competition, marketing strategy must be both rigorous and adaptable. This course provides a structured, end-to-end approach to advanced marketing strategy—from market and competitive analysis through brand positioning, content strategy, and omnichannel execution. Participants will revisit core frameworks such as SWOT, PESTEL, and Porter’s Five Forces, and then extend them with modern tools including predictive analytics, AI-driven insights, and advanced segmentation.

The program goes beyond theory, focusing on how to translate strategy into action. Participants will learn how to build differentiated brand positions, craft compelling stories, and embed communication strategy within the broader marketing plan. They will explore how to integrate digital channels (SEO, PPC, social media, automation) with offline initiatives to deliver seamless customer journeys and measurable impact. Competitive intelligence, scenario planning, and blue ocean thinking are woven throughout to ensure strategies remain resilient in changing markets.

By the end of the course, attendees will be equipped to design dynamic marketing strategies aligned with business objectives, lead integrated campaigns, and build a culture of continuous strategic innovation within their organizations.

Learning Milestones

By the end of this course, participants will be able to:
- Develop a dynamic, competitive marketing strategy within a structured marketing plan.
- Master brand differentiation and positioning in saturated and fast-changing markets.
- Use advanced consumer insights, data, and analytics to inform strategic decisions.
- Integrate digital, content, and omnichannel strategies into cohesive marketing programs.
- Design and implement creative marketing strategies that enhance brand identity and loyalty.
- Leverage competitive intelligence and scenario planning to anticipate trends and disruptions.
- Align marketing plans and budgets with overarching corporate and growth objectives.
- Craft and deploy integrated marketing communication strategies and content frameworks.
- Measure, analyze, and refine marketing performance using meaningful KPIs and dashboards.
- Demonstrate strategic leadership in shaping and executing advanced marketing strategies.

Professional Audience

- Marketing Directors and Managers refining strategic marketing management skills
- Brand Strategists and Consultants responsible for brand definition and positioning
- Business Development and Commercial Leaders integrating communication into growth plans
- Digital Marketing Specialists designing media and omnichannel strategies
- Product Managers and Market Analysts leveraging data for strategic decisions
- Entrepreneurs and Startup Founders embedding competitive marketing strategy into ventures
- Sales and Customer Experience Leaders optimizing engagement and loyalty
- Corporate Executives and decision-makers aligning business and marketing objectives
- Advertising and Communication Professionals developing creative and content strategies
- Academics and Researchers exploring advanced marketing strategy and innovation

Modular Syllabus

Strategic Marketing Frameworks and Planning

- Principles of strategic marketing planning and its link to corporate strategy
- Analyzing macro and micro environments: PESTEL and industry dynamics
- Applying Porter’s Five Forces to understand competitive intensity and profitability
- Using SWOT to identify strategic levers and prioritize opportunities
- Identifying key success factors in markets and categories
- Developing a structured approach to marketing strategy formulation and execution
- Review of real-world case studies of successful marketing strategies
- Activity/workshop: Build a strategic marketing snapshot (SWOT + Five Forces) for your market

Brand Positioning, Differentiation, and Creative Strategy

- Defining brand identity: purpose, values, personality, and promise
- Positioning frameworks: points of parity, points of difference, and value propositions
- Differentiating products and services in saturated or commoditized markets
- Storytelling and emotional branding: connecting with customer motivations and values
- Translating positioning into messaging pillars and creative briefs
- Optimizing brand equity through targeted campaigns and consistent experiences
- Measuring brand performance and perception; adjusting strategies for impact
- Exercise: Create or refine a brand positioning statement and supporting narrative

Data-Driven Marketing and Consumer Insight Strategies

- Leveraging big data and analytics for marketing strategy and resource allocation
- Using AI and machine learning to uncover patterns and opportunities
- Understanding consumer behavior through segmentation, clustering, and profiling
- Applying predictive analytics to forecast trends and campaign outcomes
- Using CRM tools for customer profiling, retention, and lifetime value management
- Enhancing personalization and targeted communications across channels
- Selecting and tracking strategic KPIs and dashboards for decision-making
- Workshop: Turn data/insights into strategic recommendations and testable hypotheses

Digital Transformation, Content, and Omnichannel Execution

- Integrating digital platforms into a cohesive strategic marketing plan
- What is content strategy in marketing? Defining objectives, pillars, and formats
- Utilizing SEO, PPC, social media, and owned channels for brand visibility and demand
- Designing omnichannel customer journeys and touchpoint maps
- Implementing marketing automation for efficiency, nurturing, and personalization
- Measuring digital campaign effectiveness with relevant KPIs (traffic, engagement, conversion, CAC, ROAS)
- Adapting to emerging digital trends (new platforms, formats, technologies) for competitive advantage
- Group activity: Design an omnichannel content and communication strategy for a chosen brand

Competitive Intelligence, Market Adaptation, and Strategic Leadership

- Monitoring industry trends, competitor strategies, and innovation patterns
- Developing agility and resilience in responding to market disruptions
- Applying blue ocean and disruptive marketing strategies to unlock new demand
- Using scenario planning and war-gaming for proactive decision-making
- Aligning marketing innovation with evolving customer needs and corporate strategy
- Fostering a culture of continuous improvement and learning in strategic marketing
- Demonstrating leadership in cross-functional alignment and strategic communication
- Capstone: Present an Advanced Marketing Strategy Blueprint for your organization or case brand

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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