Growth Architecture: Strategic Sales & Marketing Management

Growth Architecture: Strategic Sales & Marketing Management

Location

MST 1030

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Marketing & Communications

Technical Focus Area:

Social & Digital Marketing Strategy

About the Course

In today’s highly competitive marketplace, organizations differentiate themselves not only by their products and services, but by how effectively they market and sell them. This course provides a structured, end-to-end view of the sales cycle and marketing processes, from prospecting and qualifying leads to crafting compelling value propositions, building strong brands, and leveraging digital channels such as websites and search engine optimization (SEO). Participants will learn how to understand buyer psychology, adapt to different personality types, and utilize practical selling tools to build trust, handle objections, and close more deals.

The program emphasizes applied learning through case studies, interactive discussions, role-plays, and workshop activities that mirror real sales and marketing challenges. Participants will explore international sales and marketing dynamics, learning how to adapt strategies to different markets, cultural contexts, and customer segments. Throughout the course, participants are encouraged to reflect on their own organization’s sales and marketing practices, identify areas for improvement, and design actionable plans that can be implemented immediately.

By integrating traditional marketing and branding concepts with modern Internet marketing and SEO techniques, this course bridges theory and practice. Participants will leave with a clear roadmap for optimizing their sales processes, enhancing their marketing effectiveness, strengthening customer relationships, and ultimately achieving higher levels of performance and profitability.

Learning Milestones

By the end of this course, participants will be able to:
- Understand the psychology of selling and adapt their approach to different personality types.
- Apply practical sales tools, techniques, and structured sales processes across the full sales cycle.
- Comprehend key principles of marketing, branding, and positioning and apply them within their organization.
- Design and optimize integrated marketing programs using traditional and digital channels.
- Utilize Internet marketing and SEO fundamentals to increase visibility and generate qualified leads.
- Emulate the success habits of top-performing sales professionals to consistently exceed sales targets.
- Recognize the impact of customer service on sales outcomes and embed service excellence into the sales process.
- Conduct basic marketing research, assess customer needs, and gather market intelligence for informed decision-making.
- Develop actionable sales and marketing plans that align with organizational strategy and deliver measurable results.

Professional Audience

- Marketing professionals and marketing managers seeking to upgrade their strategic and practical skills
- Sales managers and sales professionals responsible for revenue growth and client acquisition
- Brand managers and product managers involved in positioning and go-to-market strategies
- Public relations and communication practitioners supporting marketing and sales initiatives
- Business owners and entrepreneurs who want to strengthen their sales and marketing performance

Modular Syllabus

Mastering the Sales Cycle and Finding New Clients

- Understanding the end-to-end sales cycle and its stages
- Traits and behaviors of successful salespeople
- Building and leveraging effective professional networks
- Techniques for “working a room” and engaging in social settings
- Creating powerful first impressions that build credibility and trust
- Crafting impactful elevator pitches that clearly communicate value
- Generating referrals and using centers of influence effectively
- Practical workshop: Mapping your current sales cycle and designing a personal networking and prospecting plan

Planning, Qualifying, and the Discovery Process

- Strategic sales planning and setting clear, realistic sales objectives
- Qualifying potential buyers and focusing on high-potential prospects
- Customer-focused selling and consultative approaches
- Dressing for success and reinforcing professional presence
- Techniques to reduce tension and build rapport in sales conversations
- Using effective questioning techniques to uncover explicit and latent needs
- The importance of attentive listening and reading between the lines
- Role-play exercise: Conducting a discovery meeting from first contact to needs analysis

Psychology of Selling and Building High-Impact Relationships

- Understanding and adapting to different personality types and buyer profiles
- Interpreting body language and non-verbal cues in sales interactions
- Techniques for handling objections and closing the sale ethically and confidently
- Introduction to neuro-linguistic programming (NLP) concepts in sales
- Developing the mindset and habits of high-achieving salespeople
- Building long-term relationships vs. transactional selling
- Balancing persuasion with trust and authenticity
- Case study: Analyzing real-world sales scenarios to identify psychological factors driving success or failure

Advanced Sales Skills, Negotiation, and Customer Service

- Effective time and focus management for sales professionals
- Counselor selling methodology and solutions-based selling
- Aligning attitudes, beliefs, and outcomes for consistent sales performance
- Presenting to groups: delivering compelling sales presentations and demos
- Understanding the role of customer service in maximizing lifetime value
- Advanced negotiation strategies and handling pressure in deal-making
- Setting, tracking, and achieving challenging yet realistic sales goals
- Group activity: Designing a negotiation strategy and practicing a sales negotiation role-play

Marketing, Branding, and Internet Technology for Sales Growth

- Designing impactful and integrated marketing programs that support sales objectives
- Comparing different marketing approaches and selecting the right mix for your market
- Creating effective marketing materials: brochures, print ads, newsletters, and digital content
- Working effectively with media outlets and communication channels
- Developing strong brand messages and sound bites that resonate with target audiences
- Understanding branding concepts, including 4D branding and brand equity
- Website development essentials and optimizing websites for SEO and user experience
- Capstone: Building a concise sales and marketing action plan integrating offline, online, and international strategies

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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