Energy Sales Mastery: Marketing & Business Dev. in Petrochemicals

By the end of this course, participants will be able to:
- Explain the fundamentals of the petrochemical value chain and key product families.
- Identify major petrochemical applications and customer segments across end-use industries.
- Analyze global petrochemical supply, demand, and trade trends to support commercial decisions.
- Evaluate competitor positioning and develop differentiated product and marketing strategies.
- Formulate competitive petrochemical pricing and contract structures for B2B markets.
- Apply negotiation techniques and risk management principles to petrochemical sales.
- Use market and trade data to support forecasting, planning, and business development.
- Design integrated petrochemical sales and marketing strategies aligned with corporate goals and sustainability requirements.
- Develop and present professional commercial reports and recommendations to management.