Digital Authority: Strategic Social & Media Integration

Digital Authority: Strategic Social & Media Integration

Location

MST 1022

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Events & Brand Experience

Technical Focus Area:

Event Marketing, Management & Brand Experience

About the Course

Digital media marketing has become one of the most powerful tools for shaping brand reputation, mental imagery, and customer relationships. This course provides a structured approach to understanding digital media, from its basic concepts and regulatory context through to advanced tools, platforms, and best practices. Participants will learn the differences between traditional and digital media, explore the economic and technological drivers of digital transformation, and understand how these trends reshape journalism, PR, and brand communication.

The program focuses heavily on job-ready capabilities for digital media professionals. Participants will practice designing and managing digital content, planning electronic campaigns, handling digital customer service, and using monitoring and analytics tools to track performance. They will explore current and emerging digital media marketing solutions—including AI, VR, and personalization—and how to harness them in proposals and strategies that align with organizational objectives and evolving consumer behavior.

By the end of the course, participants will be able to create integrated digital content management strategies, manage multiple social media channels, foster engagement, grow follower networks, and manage online customer relationships. They will also understand how to measure impact, refine campaigns based on data, and stay current with global digital media trends and models.

Learning Milestones

By the end of this course, participants will be able to:
- Draft a comprehensive plan for designing and managing an organization’s digital content on social media platforms.
- Manage various social media accounts, schedule tasks, and establish clear usage guidelines and workflows.
- Optimize websites and online assets for better integration with social media channels and community growth.
- Distribute media content effectively across digital media platforms and ensure cross-referencing between channels.
- Engage in dialogue with followers to broaden the network of interested parties and deepen relationships.
- Monitor the internet for mentions and discussions related to the organization’s activities and reputation.
- Implement appropriate metrics to evaluate campaign objectives and calculate return on investment (ROI).
- Refine, develop, and strategize new marketing approaches based on collected data and performance insights.
- Become familiar with multiple information sources, global networks, and digital media marketing tools.

Professional Audience

- Digital media professionals and social media specialists
- Marketing, branding, and public relations experts
- Corporate communication and brand management staff
- Individuals aspiring to work in social media or enhance their digital marketing careers
- Professionals in any field seeking to strengthen their digital media marketing skills and experience

Modular Syllabus

Foundations of Digital Media and Digital Media Marketing

- Differentiating between digital media and electronic media
- Comparing traditional journalism with digital journalism and user-generated content
- Understanding the concept and scope of digital media marketing
- The evolution of digital media and its role in modern brand communication
- Overview of digital vs. traditional marketing approaches
- Economic and regulatory frameworks relevant to digital media
- The significance of digital media marketing in the contemporary era
- Activity/workshop: Map your organization’s current digital media presence and gaps

Characteristics, Channels, and Core Tools of Digital Media Marketing

- Exploring types of digital media marketing (owned, earned, paid; social, search, email, content)
- Analyzing the role of information technology in enhancing media performance
- Training in media editing for the digital landscape (basic text, image, and video considerations)
- Managing customer service via social media platforms and messaging channels
- Planning and executing social media marketing campaigns end-to-end
- Utilizing monitoring, tracking, and analytical tools to assess performance
- Exploring domestic and international information networks: opportunities and risks
- Exercise: Choose and evaluate tools for monitoring brand presence and campaign performance

Designing and Managing Digital Content and Social Presence

- Preparing, designing, and managing digital content on social media (posts, stories, videos, lives)
- Constructing social media pages and developing operational schedules and content calendars
- Building and curating digital media content aligned with brand voice and objectives
- Drafting a digital media marketing strategy for specific platforms and audiences
- Designing pages for PR and media on the global information network
- Leveraging modern media technology to communicate key messages effectively
- Mastering the basics of public opinion polls and crafting media messages through email
- Activity/workshop: Build a simple content calendar and sample posts for a live campaign

Engagement, Community Building, and Emerging Technologies

- Techniques to foster engagement and grow a follower base authentically
- Effective management of social media channels and community interactions
- Building PR and media contact databases for outreach and influencer engagement
- Utilizing social networks strategically: segmentation, targeting, and content mix
- Exploring the latest digital media marketing solutions, trends, and technologies (AI, VR, personalization)
- Assessing opportunities and risks of new tools and formats (chatbots, AR filters, etc.)
- Integrating emerging technologies into digital media proposals and strategies
- Group exercise: Draft a mini digital media proposal that incorporates at least one emerging technology

Monitoring Impact, Measuring ROI, and Continuous Improvement

- Monitoring the impact of media messages across digital platforms
- Implementing metrics and KPIs to evaluate campaign objectives and performance
- Using analytics to calculate ROI and inform strategic decisions
- Refining and developing new marketing approaches based on data and feedback
- Reviewing global digital media marketing trends and analyzing prominent models and case studies
- Practical and applied cases: from planning to reporting on a digital media campaign
- Creating a personal or team-level action plan to apply course learnings
- Capstone: Present a concise digital media marketing strategy with metrics and improvement plan

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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