Destination Digital: Marketing for Global Travel & Tourism

Destination Digital: Marketing for Global Travel & Tourism

Location

MST 1010

Duration

Online / In-class

5 Days

Contact with our Team

Sector:

Tourism & Hospitality

Technical Focus Area:

Customer & Visitor Experience, Insights & Journey Mapping

About the Course

Digital channels now shape almost every aspect of the travel experience: travelers search for inspiration on social media, compare options on review sites, book via mobile, and share their experiences in real time. This course provides a structured overview of how digital marketing works in the specific context of travel and tourism. Participants will explore the digital customer journey, identify the most relevant platforms and tools, and learn how to create a cohesive online presence that supports both brand-building and bookings.

The program emphasizes practical application. Participants will learn to build social media strategies, plan content, and optimize websites for search; set up PPC and paid social campaigns; and design email and mobile marketing initiatives that keep their brand top-of-mind. The course also delves into data-driven marketing: using analytics, CRM, and customer insights to personalize offers, retarget potential guests, and measure return on investment (ROI). Influencer marketing, user-generated content, and online reputation management are covered as powerful levers for visibility and trust.

Throughout the week, real-world travel and tourism examples illustrate best practices and common pitfalls. By the end of the program, participants will have a practical toolkit and a draft digital marketing plan tailored to their organization or project—ready to be refined and implemented to drive sustainable, measurable growth.

Learning Milestones

By the end of this course, participants will be able to:
- Understand key digital marketing strategies and their application in the travel and tourism industry.
- Develop effective content for travel-related digital platforms and traveler segments.
- Use social media channels to engage, inspire, and attract travelers.
- Apply SEO and PPC techniques to increase visibility and drive qualified traffic.
- Analyze and utilize customer data and analytics to enhance campaign performance.
- Design influencer marketing strategies suitable for different types of travel offers.
- Implement email marketing campaigns to boost bookings and customer retention.
- Create mobile-friendly, on-the-go campaigns that meet travelers where they are.
- Measure, report, and optimize digital marketing performance for better ROI.
- Understand how digital marketing can support and promote sustainable tourism practices.

Professional Audience

- Marketing and digital marketing professionals in tourism, travel, and hospitality
- Destination Management Organizations (DMOs) and tourism boards
- Tour operators, travel agencies, and online travel platforms
- Hotel, resort, attraction, airline, and cruise line marketing or sales teams
- Travel influencers, content creators, and social media managers
- Entrepreneurs and managers of small and medium tourism businesses seeking to improve their digital presence

Modular Syllabus

Foundations of Digital Marketing in Travel and Tourism

- Overview of digital marketing in the travel and tourism industry
- The digital customer journey: dreaming, planning, booking, experiencing, and sharing
- Key digital platforms and tools used in tourism marketing (websites, OTAs, review sites, social, search)
- Building a cohesive online presence across channels and devices
- Recognizing different traveler segments and their digital behavior
- Trends and innovations in travel and tourism marketing (personalization, AI, short-form video, etc.)
- Mapping your current digital footprint and identifying gaps
- Activity/workshop: Sketch a basic digital journey map for your target traveler

Social Media and Influencer Marketing for Travel Brands

- Role of social media in inspiration, consideration, and advocacy for travel
- Utilizing major social media platforms (Instagram, Facebook, TikTok, YouTube, X, LinkedIn) to engage travelers
- Creating shareable travel content: visuals, reels, stories, live sessions, and UGC campaigns
- Targeting specific audiences through social media ads and boosted content
- Managing online reviews and user-generated content (Tripadvisor, Google, social comments)
- Developing brand ambassadors and influencer partnerships in the travel sector
- Guidelines for selecting, briefing, and evaluating influencers
- Exercise: Draft a simple social media content plan and influencer brief for a campaign

SEO, Website Optimization, and Content Strategy

- Implementing SEO best practices for travel and tourism websites
- Conducting keyword research specific to tourism-related searches (destinations, activities, deals)
- Creating engaging, informative blog and landing page content that ranks and converts
- Optimizing web pages for mobile devices and search engines (speed, UX, structure)
- Local SEO for destinations, hotels, and attractions (maps, reviews, listings)
- Tracking and measuring website performance through analytics (traffic, behavior, conversions)
- Aligning content strategy with traveler personas and seasonal trends
- Activity/workshop: Build a basic SEO and content outline for a key product or destination page

Data-Driven Marketing, Personalization, and Retargeting

- Analyzing customer data to tailor marketing strategies and offers
- Using customer personas and segments to create personalized experiences
- Implementing retargeting campaigns (web, social, email) to recover abandoned searches and carts
- Utilizing CRM tools to manage traveler interactions and loyalty programs
- Understanding key performance indicators (KPIs) and conversion metrics for travel campaigns
- Setting up dashboards and reports to monitor performance across channels
- Applying insights to refine targeting, messaging, and channel mix
- Group activity: Design a simple data-driven campaign concept using segmentation and retargeting

Paid Advertising and Email Campaigns for Tourism Growth

- Setting up effective PPC campaigns for travel businesses (Google Ads, Meta Ads, others)
- Targeting, bidding, and budgeting strategies to maximize ROI
- Crafting ad copy and creatives that resonate with travelers and drive clicks/bookings
- Designing engaging email marketing campaigns to attract, nurture, and retain customers
- Using segmentation and automation to target different traveler groups and trip phases
- Creating mobile-friendly email templates and sequences (welcome, pre-trip, post-trip)
- Integrating paid ads and email into a cohesive digital marketing plan
- Capstone: Present a mini Digital Marketing Plan for a travel product or destination, including objectives, channels, KPIs, and next steps

Course Dates & Prices

Location	Starting Date	Price
Dubai (UAE)	29/12/2025	2999 $
Online	05/01/2026	2299 $
Online	05/01/2026	2299 $
Dubai (UAE)	12/01/2026	2749 $
Dubai (UAE)	12/01/2026	2999$
Cairo (Egypt)	19/01/2026	2749 $
Online	19/01/2026	2299 $
Online	26/01/2026	2299 $
Muscat (Oman)	29/01/2026	2999 $
Dubai (UAE)	02/02/2026	2999 $
Muscat (Oman)	16/02/2026	2999 $
Online	16/02/2026	2299 $
Online	23/02/2026	2299 $
Dubai (UAE)	23/02/2026	2999 $
Online	02/03/2026	2299 $
Online	09/03/2026	2299 $
London (UK)	09/03/2026	3499 $
Dubai (UAE)	09/03/2026	2999$
Online	16/03/2026	2299 $
Istanbul (Turkey)	16/03/2026	2999 $
Dubai (UAE)	16/03/2026	2999 $
Online	23/03/2026	2299 $
Kuala Lumpur (Malaysia)	23/03/2026	4099$
Doha (Qatar)	23/03/2026	2999 $
Kuala Lumpur (Malaysia)	30/03/2026	4199$
Online	30/03/2026	2299 $
Dubai (UAE)	06/04/2026	2999$
Istanbul	06/04/2026	2749 $
Online	06/04/2026	2299 $
Dubai (UAE)	13/04/2026	2999$
Cairo (Egypt)	13/04/2026	2749 $
Online	20/04/2026	2299 $
Dubai (UAE)	27/04/2026	2999$
Online	27/04/2026	2299 $
London (UK)	27/04/2026	3499 $
Istanbul (Turkey)	04/05/2026	2749 $
Dubai (UAE)	04/05/2026	2999$
Kuala Lumpur (Malaysia)	11/05/2026	4099$
Online	11/05/2026	2299 $
Doha (Qatar)	11/05/2026	2999 $

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