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Trademark and Brand Protection - Legal Essentials Training
Sector:
Cross-Industry – Intellectual Property
Technical Focus Area:
Intellectual Property & Technology Law
Modular Syllabus
About the Course
This course provides practical training in trademark and brand protection, covering how trademarks are selected, registered, and defended to support long-term brand value. It is designed for legal and marketing professionals responsible for brand protection.
Participants examine trademark clearance, registration strategy, and enforcement against infringement and counterfeiting, building the practical skills needed to manage a brand portfolio effectively across markets. Case examples illustrate brand protection challenges in competitive markets.
Learning Milestones
By the end of this course, participants will be able to:
- Conduct trademark clearance searches effectively.
- Develop a trademark registration strategy across markets.
- Identify trademark infringement and counterfeiting risk.
- Support trademark enforcement actions.
- Manage a trademark portfolio efficiently.
- Advise marketing teams on brand protection considerations.
Professional Audience
This course is ideal for professionals responsible for brand protection, including:
- In-house counsel and IP managers
- Marketing and brand managers
- Trademark portfolio administrators
- Business development professionals
- Franchise and licensing managers
Trademark Fundamentals
- Trademark eligibility requirements
- Types of trademarks and protectable elements
- Trademark classification systems
- Distinctiveness and descriptiveness considerations
- Global trademark registration systems
Course Dates & Prices
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