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Sector:
Marketing & Communications
Technical Focus Area:
Strategic Brand Management & Positioning
About the Course
The Value Optimization Strategic Pricing and Revenue Growth Maximization (MST1034) executive session is engineered for senior professionals aiming to master complex industry challenges. Strategic program developing the mindset to set value-based prices, quantify benefits accurately, test pricing models, and communicate decisions, capturing maximum profit without damaging critical client relationships.
Learning Milestones
By the end of this course, participants will be able to:
• Understand the principles and business case for pricing by customer value.
• Identify customer segments and map their perceived value drivers.
• Apply methods to measure willingness to pay and economic value to the customer.
• Build value propositions that justify premium pricing and higher margins.
• Design and test pricing experiments, including A/B tests and pilots.
• Create go
• to
• market price structures and packaging for services and products.
• Align sales incentives, discounting, and change management with a value
• based approach.
• Interpret pricing metrics to monitor revenue, adoption, margin, and churn impacts.
• Present pricing decisions with a clear, data
• backed business rationale to senior stakeholders.
Professional Audience
• Product managers seeking to increase revenue and profitability.
• Pricing managers and analysts responsible for price
• setting and optimization.
• Marketing leaders involved in positioning, value communication, and segmentation.
• Sales managers and commercial leaders negotiating value
• based deals.
• Business developers and consultants leading or advising on pricing transformations.
Modular Syllabus
AI Fundamentals and the Transformation of Digital Marketing
Definitions and core concepts of ai, machine learning, and artificial intelligence marketing / Overview of digital marketing transformation and ai’s role in that evolution / How ai reshapes major digital marketing channels and customer journeys / Ai applications in content creation, personalization, and customer insight
Course Dates & Prices
Picture | Location | Date | Price | Enroll to the Course |
|---|---|---|---|---|
Dubai (UAE) | 01/06/2026 | 3799 $ | Enroll | |
Cairo (Egypt) | 01/06/2026 | 3699 $ | Enroll | |
Online | 01/06/2026 | 1499 $ | Enroll | |
Online | 08/06/2026 | 1499 $ | Enroll | |
Muscat (Oman) | 08/06/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 08/06/2026 | 3799 $ | Enroll | |
Muscat (Oman) | 15/06/2026 | 3799 $ | Enroll | |
Online | 15/06/2026 | 1499 $ | Enroll | |
Online | 22/06/2026 | 1499 $ | Enroll | |
Dubai (UAE) | 22/06/2026 | 3799 $ | Enroll | |
Online | 29/06/2026 | 1499 $ | Enroll | |
Online | 06/07/2026 | 1499 $ | Enroll | |
Istanbul (Turkey) | 06/07/2026 | 3699 $ | Enroll | |
London (UK) | 06/07/2026 | 4099 $ | Enroll | |
Online | 13/07/2026 | 1499 $ | Enroll | |
Dubai (UAE) | 13/07/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 13/07/2026 | 3799 $ | Enroll | |
Kuala Lumpur (Malaysia) | 20/07/2026 | 4199 $ | Enroll | |
Online | 20/07/2026 | 1499 $ | Enroll | |
Doha (Qatar) | 20/07/2026 | 3799 $ | Enroll |
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