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Sector:
Marketing & Communications
Technical Focus Area:
AI-Driven Digital Marketing & Automation
About the Course
In an evolving global marketplace, the Unified Brand Voice Integrated Media and Communication Strategy (MST1017) training provides the critical analytical tools required for high-level decision-making. An intensive practice-led program developing the critical ability to plan, execute, and measure integrated campaigns across traditional and digital channels, combining effective strategy, advertising, and planning.
Learning Milestones
By the end of this course, participants will be able to:
• Describe the field of marketing communications and define what marketing communication is in practice.
• Explain the role of promotion within the marketing mix and the characteristics of successful campaigns (online and offline).
• Apply event concepts and strategies to enhance brand visibility and corporate image.
• Identify the principles of Integrated Marketing Communications (IMC) and describe the marketing communication process.
• Conduct basic situational and SWOT analyses to inform marketing communication strategies.
• Develop clear marketing communication and message objectives for specific campaigns.
• Recognize and apply appropriate media planning tools, including digital and traditional channels, to reach target audiences.
• Use social media tactics and other modern trends to increase campaign effectiveness and ROI.
• Plan, implement, monitor, and evaluate marketing communication campaigns, adjusting strategies based on performance data.
Professional Audience
• Professionals in marketing, communications, advertising, public relations, HR, and sales
• Business development professionals needing up
• to
• date marketing strategy and communication knowledge
• Employees in large corporations, government agencies, and small businesses involved in promotion and campaigns
• Consultants and advisors who support clients in marketing communication and campaign planning
• Anyone who wants to develop their skills and expertise in marketing communication and media planning
Modular Syllabus
Relationships, Trust, and Self-Awareness
Introduction to human relations: the good, the bad, and the ugly / The need for relationships and networks: thinking beyond oneself / Modern / Day challenges to building and maintaining relationships (digital, pace, silos)
Course Dates & Prices
Picture | Location | Date | Price | Enroll to the Course |
|---|---|---|---|---|
Dubai (UAE) | 01/06/2026 | 3799 $ | Enroll | |
Cairo (Egypt) | 01/06/2026 | 3699 $ | Enroll | |
Online | 01/06/2026 | 1499 $ | Enroll | |
Online | 08/06/2026 | 1499 $ | Enroll | |
Muscat (Oman) | 08/06/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 08/06/2026 | 3799 $ | Enroll | |
Muscat (Oman) | 15/06/2026 | 3799 $ | Enroll | |
Online | 15/06/2026 | 1499 $ | Enroll | |
Online | 22/06/2026 | 1499 $ | Enroll | |
Dubai (UAE) | 22/06/2026 | 3799 $ | Enroll | |
Online | 29/06/2026 | 1499 $ | Enroll | |
Online | 06/07/2026 | 1499 $ | Enroll | |
Istanbul (Turkey) | 06/07/2026 | 3699 $ | Enroll | |
London (UK) | 06/07/2026 | 4099 $ | Enroll | |
Online | 13/07/2026 | 1499 $ | Enroll | |
Dubai (UAE) | 13/07/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 13/07/2026 | 3799 $ | Enroll | |
Kuala Lumpur (Malaysia) | 20/07/2026 | 4199 $ | Enroll | |
Online | 20/07/2026 | 1499 $ | Enroll | |
Doha (Qatar) | 20/07/2026 | 3799 $ | Enroll |
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