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Sector:
Pricing & Revenue Management
Technical Focus Area:
Value-Based Pricing & Revenue Management
About the Course
Designed for the modern energy and industrial sector, the Tourism Impact Strategic Industry Marketing and Positioning (MST1019) course offers deep-dive expertise in core leadership frameworks. Comprehensive five-day program enabling tourism professionals to segment target markets, deeply understand behavior, and run dynamic campaigns that attract, convert, and retain visitors across multiple channels.
Learning Milestones
By the end of this course, participants will be able to:
• Define travel and tourism marketing and explain its role in destination and business success.
• Develop comprehensive marketing strategies tailored to different traveler segments and personas.
• Analyze consumer behavior and market trends to inform tourism marketing decisions.
• Implement digital marketing techniques (social media, SEO, PPC, email, content) effectively in tourism contexts.
• Utilize traditional marketing tools (print, broadcast, events, trade shows) in an integrated way.
• Create compelling content and promotional materials for diverse audiences and channels.
• Build and enhance brand identity and positioning for destinations, attractions, and travel services.
• Use data analytics to measure and optimize campaign performance and ROI.
• Design strategic campaigns that drive bookings, increase destination visibility, and support long
• term growth.
Professional Audience
• Marketing and communications professionals in tourism, hospitality, and travel
• Destination Management Organizations (DMOs), tourism boards, and city marketing teams
• Tour operators, travel agencies, and online travel platforms
• Hotel, resort, attraction, and airline marketing or sales managers
• Entrepreneurs and managers of small and medium tourism businesses looking to strengthen their marketing
Modular Syllabus
Overview of Global Tourism and Travel Trends
Introduction to key global tourism and travel trends / Historical context: evolution of travel patterns and demand drivers / Analysis of current market dynamics: volumes, segments, and revenue flows / Major geographical trends and emerging markets (asia, africa, latin america, secondary cities)
Course Dates & Prices
Picture | Location | Date | Price | Enroll to the Course |
|---|---|---|---|---|
Cairo (Egypt) | 23/11/2026 | 3699 $ | Enroll | |
Online | 23/11/2026 | 1499 $ | Enroll | |
London (UK) | 30/11/2026 | 4099 $ | Enroll | |
Doha (Qatar) | 30/11/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 30/11/2026 | 3799 $ | Enroll | |
Muscat (Oman) | 30/11/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 07/12/2026 | 3799 $ | Enroll | |
Online | 07/12/2026 | 1499 $ | Enroll | |
Online | 14/12/2026 | 1499 $ | Enroll | |
Kuala Lumpur (Malaysia) | 14/12/2026 | 4199 $ | Enroll | |
Doha (Qatar) | 14/12/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 14/12/2026 | 3799$ | Enroll | |
Istanbul (Turkey) | 21/12/2026 | 3699 $ | Enroll | |
Kuala Lumpur (Malaysia) | 21/12/2026 | 4199 $ | Enroll | |
Cairo (Egypt) | 21/12/2026 | 3699 $ | Enroll | |
Dubai (UAE) | 21/12/2026 | 3799 $ | Enroll | |
Online | 21/12/2026 | 1499 $ | Enroll | |
Online | 28/12/2026 | 1499 $ | Enroll | |
Dubai (UAE) | 28/12/2026 | 3799 $ | Enroll | |
London (UK) | 28/12/2026 | 4099 $ | Enroll |
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