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Sector:
Pricing & Revenue Management
Technical Focus Area:
Value-Based Pricing & Revenue Management
About the Course
The Tactical Synergy Strategic Marketing Planning and Execution (MST1029) executive session is engineered for senior professionals aiming to master complex industry challenges. Comprehensive program for marketing communicators unifying campaigns across channels, aligning content and messaging with business strategy to strengthen brand consistency and audience engagement.
Learning Milestones
By the end of this course, participants will be able to:
• Analyze internal and external marketing environments to identify opportunities for integrated strategies.
• Design unified, audience
• centric campaigns across digital and traditional channels.
• Develop content marketing strategies aligned with the customer journey and brand positioning.
• Build and manage media plans that integrate SEO, email, social media, and offline advertising formats.
• Interpret customer and campaign data to refine targeting, messaging, and channel mix.
• Define and track KPIs to measure and optimize cross
• channel performance and marketing ROI.
• Coordinate cross
• functional teams to deliver consistent brand voice, visuals, and value propositions.
• Implement go
• to
• market plans that connect marketing strategy with sales and broader business objectives.
• Lead continuous improvement of integrated marketing processes using testing, analytics, and innovation.
Professional Audience
• Marketing and brand managers responsible for planning and executing multi
• channel campaigns.
• Digital marketers, social media specialists, and content marketers seeking to unify online efforts.
• Advertising, public relations, and corporate communications professionals.
• E
• commerce, product, and go
• to
• market strategists focused on conversion and market growth.
• Entrepreneurs, marketing consultants, and business development professionals aiming to leverage integrated marketing.
Modular Syllabus
Strategic Marketing Frameworks and Planning
Principles of strategic marketing planning and its link to corporate strategy / Analyzing macro and micro environments: pestel and industry dynamics / Applying porter’s five forces to understand competitive intensity and profitability / Using swot to identify strategic levers and prioritize opportunities
Course Dates & Prices
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