Portfolio Intelligence: Strategic Product Management & Marketing

In a dynamic and competitive market, organizations need more than great ideas—they need disciplined product management and strategic product marketing to turn those ideas into successful, scalable products. This course provides a deep dive into both disciplines, clarifying roles and responsibilities and showing how Product Management and Product Marketing collaborate across the product lifecycle. Participants will explore methods for understanding customers, assessing markets, defining product strategy, and building roadmaps that align with business goals.

The program also focuses strongly on execution. Participants will learn how to shape value propositions, positioning, and messaging; design go-to-market strategies; support sales with effective enablement; and use performance metrics to improve product outcomes over time. Agile and Lean concepts are integrated throughout to help teams iterate quickly and respond to feedback. Finally, the course emphasizes innovation, problem-solving, and customer engagement, ensuring that products not only launch successfully but continue to deliver value, retention, and growth.

By the end of the week, attendees will have a practical toolkit for managing and marketing products—from discovery and strategy through launch and optimization—along with a clearer understanding of how PM and PMM work together to drive sustainable business success.