Energy Sales Mastery Marketing and Business Dev in Petrochemicals

By the end of this course, participants will be able to:
• Explain the fundamentals of the petrochemical value chain and key product families.
• Identify major petrochemical applications and customer segments across end
• use industries.
• Analyze global petrochemical supply, demand, and trade trends to support commercial decisions.
• Evaluate competitor positioning and develop differentiated product and marketing strategies.
• Formulate competitive petrochemical pricing and contract structures for B2B markets.
• Apply negotiation techniques and risk management principles to petrochemical sales.
• Use market and trade data to support forecasting, planning, and business development.
• Design integrated petrochemical sales and marketing strategies aligned with corporate goals and sustainability requirements.
• Develop and present professional commercial reports and recommendations to management.