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Sector:
Tourism & Hospitality
Technical Focus Area:
Customer & Visitor Experience, Insights & Journey Mapping
About the Course
The Destination Digital Approaches Marketing for Global Travel and Tourism (MST1021) executive session is engineered for senior professionals aiming to master complex industry challenges. Intensive five-day program helping tourism-hospitality professionals to plan digital campaigns using social media, search, email, and analytics to effectively attract, convert, and retain travelers.
Learning Milestones
By the end of this course, participants will be able to:
• Understand key digital marketing strategies and their application in the travel and tourism industry.
• Develop effective content for travel
• related digital platforms and traveler segments.
• Use social media channels to engage, inspire, and attract travelers.
• Apply SEO and PPC techniques to increase visibility and drive qualified traffic.
• Analyze and utilize customer data and analytics to enhance campaign performance.
• Design influencer marketing strategies suitable for different types of travel offers.
• Implement email marketing campaigns to boost bookings and customer retention.
• Create mobile
• friendly, on
• the
• go campaigns that meet travelers where they are.
• Measure, report, and optimize digital marketing performance for better ROI.
• Understand how digital marketing can support and promote sustainable tourism practices.
Professional Audience
• Marketing and digital marketing professionals in tourism, travel, and hospitality
• Destination Management Organizations (DMOs) and tourism boards
• Tour operators, travel agencies, and online travel platforms
• Hotel, resort, attraction, airline, and cruise line marketing or sales teams
• Travel influencers, content creators, and social media managers
• Entrepreneurs and managers of small and medium tourism businesses seeking to improve their digital presence
Modular Syllabus
Introduction to Cultural and Heritage Tourism
Defining cultural tourism and heritage tourism: similarities and differences / Historical evolution of cultural and heritage tourism as a niche and mainstream segment / Key terms and concepts: tangible vs. intangible heritage, living culture, sense of place / Importance of cultural and heritage tourism for communities and destinations
Course Dates & Prices
Picture | Location | Date | Price | Enroll to the Course |
|---|---|---|---|---|
Cairo (Egypt) | 23/11/2026 | 3699 $ | Enroll | |
Online | 23/11/2026 | 1499 $ | Enroll | |
London (UK) | 30/11/2026 | 4099 $ | Enroll | |
Doha (Qatar) | 30/11/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 30/11/2026 | 3799 $ | Enroll | |
Muscat (Oman) | 30/11/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 07/12/2026 | 3799 $ | Enroll | |
Online | 07/12/2026 | 1499 $ | Enroll | |
Online | 14/12/2026 | 1499 $ | Enroll | |
Kuala Lumpur (Malaysia) | 14/12/2026 | 4199 $ | Enroll | |
Doha (Qatar) | 14/12/2026 | 3799 $ | Enroll | |
Dubai (UAE) | 14/12/2026 | 3799$ | Enroll | |
Istanbul (Turkey) | 21/12/2026 | 3699 $ | Enroll | |
Kuala Lumpur (Malaysia) | 21/12/2026 | 4199 $ | Enroll | |
Cairo (Egypt) | 21/12/2026 | 3699 $ | Enroll | |
Dubai (UAE) | 21/12/2026 | 3799 $ | Enroll | |
Online | 21/12/2026 | 1499 $ | Enroll | |
Online | 28/12/2026 | 1499 $ | Enroll | |
Dubai (UAE) | 28/12/2026 | 3799 $ | Enroll | |
London (UK) | 28/12/2026 | 4099 $ | Enroll |
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