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Sector:
Tourism & Hospitality
Technical Focus Area:
Tourism Marketing Strategy & Destination Branding
About the Course
In an evolving global marketplace, the Consumer Pathing Advanced Journey Mapping and Insight Lab (MST1035) training provides the critical analytical tools required for high-level decision-making. Specialized program developing skills to analyze customer behavior, turn data into actionable insights, and design journey improvements that increase loyalty, satisfaction, and overall business performance.
Learning Milestones
By the end of this course, participants will be able to:
• Explain the role of customer insights in shaping business and customer experience strategies.
• Collect and analyze customer data using qualitative and quantitative methods.
• Develop detailed customer personas that reflect real behaviors, goals, and pain points.
• Map customer journeys across channels and touchpoints for different segments.
• Identify key moments of truth, pain points, and emotional highs/lows in the journey.
• Use journey mapping tools and frameworks to visualize and communicate customer experiences.
• Interpret journey maps to generate actionable improvements and strategic recommendations.
• Collaborate with cross
• functional teams to implement changes based on insights.
• Evaluate the impact of journey mapping initiatives on customer satisfaction and business results.
Professional Audience
• Marketing and CX managers seeking to refine customer engagement and experience strategies.
• UX/UI designers and product managers aligning products and services with customer needs.
• Customer service and operations leaders focused on service quality and consistency.
• Business analysts, consultants, and entrepreneurs developing customer
• centric models.
• Academics and researchers interested in applied customer behavior and experience design.
Modular Syllabus
Foundations and Business Case for Value-Based Pricing
Defining value / Based pricing and contrasting it with cost / Plus and competition / Based approaches
Course Dates & Prices
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