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Sector:
Sales & Business Development
Technical Focus Area:
Customer-Centric & Consultative Selling Skills
About the Course
In an evolving global marketplace, the Brand Architecture Management Strategic Positioning Masterclass (MST1022) training provides the critical analytical tools required for high-level decision-making. Intensive five-day program building strategic, analytical, and creative skills to shape brand positioning, communication, and digital presence, strengthening brand equity and driving sustainable growth.
Learning Milestones
By the end of this course, participants will be able to:
• Develop comprehensive brand strategies that are firmly aligned with business goals.
• Understand and apply market research techniques to inform brand decisions and positioning.
• Create effective brand positioning frameworks, value propositions, and messaging.
• Manage and enhance brand equity over time, across multiple touchpoints and markets.
• Master tools and frameworks for measuring and analyzing brand performance and brand health.
• Strengthen cross
• functional collaboration with marketing, sales, product, finance, and agency partners.
• Build skills in digital branding, including social media, content, and influencer marketing.
• Handle brand crises and protect brand integrity in challenging situations.
• Foster innovative thinking in brand development, communication, and portfolio management.
Professional Audience
• Aspiring and current Brand Managers seeking to deepen or formalize their skills
• Marketing professionals responsible for brand
• building activities and campaigns
• Entrepreneurs and business owners looking to build strong, distinctive brands
• Product managers and innovation leads involved in positioning and go
• to
• market strategy
• Advertising, PR, and communication specialists who support brand strategy and activation
Modular Syllabus
Foundations of Digital Marketing in Travel and Tourism
Overview of digital marketing in the travel and tourism industry / The digital customer journey: dreaming, planning, booking, experiencing, and sharing / Key digital platforms and tools used in tourism marketing (websites, otas, review sites, social, search) / Building a cohesive online presence across channels and devices
Course Dates & Prices
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